GE Uses "Imagination at Work" as Its Slogan

question 3

Multiple Choice

GE uses "Imagination at Work" as its slogan.La-Z-Boy Incorporated uses the slogan "Comfort.It's what we do." Why do these international companies find it necessary to use slogans?

• A)To prevent ad obfuscation
• B)To ensure the achievement of the advertiser's marketing objectives
• C)To create a euphemistic image
• D)To provide continuity for an ad campaign
• E)To provide quick recognition at the point of purchase

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Definitions:

Business Networks

Formal or informal associations of businesses or professionals aimed at building relationships to support and grow their operations.

Line Management

Managers directly responsible for the production and delivery of a company's products or services.

Staff Management

The function of leading, organizing, and supervising employees to achieve organizational goals efficiently and effectively.

Indirect Responsibilities

Duties or obligations not directly tied to one's primary job function but essential for supporting broader organizational goals.