To Appeal to a New Target Market,the Maker of Hill's

question 49

Multiple Choice

To appeal to a new target market,the maker of Hill's coffee has changed the product's package design,reformulated the coffee,begun advertising price discounts in women's magazines and started distributing the product through gourmet coffee shops.What exactly has been changed?

• A)The product's perceptual value
• B)The product's 4Ps
• C)The method used in its target marketing
• D)The ownership of the product line
• E)The product's utility

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Definitions:

Complementary Goods

Products or services that are typically used together, where the increase in consumption of one leads to an increase in consumption of the other.

Good X

A term used to denote a specific product or commodity in economic models.

Substitute Goods

Products or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Demand

Demand refers to the quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.