An Ad for Snapple Featured a Retreat Where the Good

question 10

Multiple Choice

An ad for Snapple featured a retreat where the good fruit that makes up Snapple's drinks can go in order to avoid mixing with additives and preservatives.Which of the following techniques for manipulating and transforming ideas was used in this example?

• A)Compare
• B)Imagine
• C)Reverse
• D)Connect
• E)Parody

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Definitions:

Public Good

A product that is non-excludable and non-rivalrous in consumption, meaning its use by one individual does not reduce its availability to others.

Excludability

A characteristic of a good or service that allows owners or producers to prevent others from using it without permission.

Marginal-cost-marginal-benefit Rule

A principle suggesting that optimal decision making involves continuing an activity until the additional benefits no longer exceed the additional costs.