The Print Ad for the a New Clinique Perfume Shows

question 43

Multiple Choice

The print ad for the a new Clinique perfume shows a photograph with flames coming out of the sprayer and wrapping around the bottle to show how the perfume heats up passion.The creatives who designed this ad intended its headline to be a(n) :

• A)psychosocial consequence.
• B)copy platform.
• C)attention-getting device.
• D)credibility-builder.
• E)action-stimulator.

---

Definitions:

Toxic

Referring to substances or environments that are harmful or deadly to living organisms.

Electroconvulsive Therapy (ECT)

A medical treatment most commonly used for severe depression, involving electrical stimulation of the brain under anesthesia.

Relapse Rates

The frequency at which individuals return to a previously undesirable behavior or condition, often used in the context of substance abuse or chronic illness.

Symptomology

The study of signs and symptoms in the context of diseases or conditions, focusing on their identification and interpretation.