Which of the Following Statements Is True About Account Planning

question 78

Multiple Choice

Which of the following statements is true about account planning?

• A)It is a method used to benchmark competitors.
• B)It is a hybrid discipline that bridges the gap between the traditional agency research,account management and creative departments.
• C)It does not include any consumer research.
• D)It is the reorganization of an advertiser for the purpose of improving its image.
• E)It is a service provided by creative boutiques,which allow the advertiser to choose generic ads that can be customized.

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Definitions:

Cash Dividends

Distributions of a company's earnings to shareholders in the form of cash.

Dividends Payable

A liability recorded when a company declares dividends but has not yet paid them to shareholders.

Cash Payments

Outflows of cash made by a business, including expenses, creditor payments, and other liabilities, during a specific period.

Statement of Cash Flows

It's a financial document summarizing the total cash entering a company from operational earnings and investment revenues, as well as the cash spent on business-related activities and investment outlays during a specific period.