According to the Creative Pyramid,the First Step in Copywriting and Art

question 40

Multiple Choice

According to the creative pyramid,the first step in copywriting and art design is to:

• A)get the prospect's interest.
• B)attract the prospect's attention.
• C)make the prospect aware of the product category.
• D)make the prospect aware of the brand name.
• E)create a communications medium.

---

Definitions:

Continuously Compounded

Refers to the mathematical limit where the frequency of compounding interest reaches infinity over a defined period, leading to the maximal possible growth.

Rate Of Return

The reward or penalty on an investment concluded over a chosen length of time, denoted as a percentage of the investment's initial outlay.

Triple

In finance, this term is not clearly defined without additional context; however, in credit ratings, a 'Triple A' rating signifies the highest credit quality.

Annual Rate Of Return

The percentage change in the value of an investment over a one-year period, taking into account both capital gains and dividends.