What Should Be the Advertising Manager's First Step When He

question 25

Multiple Choice

What should be the advertising manager's first step when he or she is asked to develop an advertising plan?

• A) Select the target audience.
• B) Develop marketing objectives.
• C) Determine the most cost-effective media.
• D) Establish an advertising budget.
• E) Review the company's marketing plan.

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Definitions:

Socialist Economies

Economic systems based on collective or governmental ownership of the means of production and distribution of goods, where allocation is based on equality or need.

Economic System

A framework that defines how economic activities, including production, distribution, and consumption of goods and services, are organized and governed within a society.

Basic Economic Questions

Fundamental questions every economy must answer regarding what to produce, how to produce it, and for whom it is produced.

Economic Growth

An increase in the amount of goods and services produced per head of the population over a period of time, reflecting a growing economy.