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A marketing research firm is testing consumer reaction to odorless charcoal briquettes by asking people in the community to test the briquettes and then following up with a telephone survey to learn how they feel about the product.The firm has found that different samples from the same general population give remarkably different survey results.With certainty,it can be said that the firm's test lacks:
Care
Delivering the essentials for ensuring the health, welfare, upkeep, and safety of a person or entity.
Justice
The ethical principle that requires that risks and benefits of research participation must be spread equitably across individuals and groups.
Postconventional Moral Reasoning
Kohlberg’s third level of moral reasoning emphasizing autonomous decision-making based on principles such as valuing human dignity.
Adulthood
The period in the human lifespan when an individual is considered legally and socially mature and responsible.
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