Lance Is an Advertising Researcher

question 20

Multiple Choice

Lance is an advertising researcher.He is selecting potential survey participants from a list of all the people who have mail-ordered HMR dietary products since January 2006.The respondents will be sent a collection of ads and asked to select the ad that is most relevant to their health needs.Since every person in the target population has an equal and known likelihood of being picked,the group he selects will be a:

• A)projective group.
• B)probability sample.
• C)non-probability sample.
• D)focus group.
• E)mini-universe.

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Definitions:

Francis Hsu

An anthropologist recognized for his comparative studies on kinship, family structure, and filial piety in different cultures.

Core Values

Core values are the fundamental beliefs or guiding principles that dictate behavior and action, helping individuals and organizations to determine what is important and meaningful.

Chinese Culture

Chinese culture is a rich tapestry of traditions, beliefs, and practices evolved over thousands of years in China, encompassing elements like art, cuisine, festivals, and philosophy.

Mutual Dependence

A relationship between entities where each benefits from and relies on the other, often essential for the welfare of both.