Examlex
It is important to note that brand loyalty must be a conscious decision expressed through intention or behavior.
Cognitive Fusion
A concept in psychology referring to the blending of an individual's thoughts with their sense of self, leading to an inability to distinguish between thoughts and reality.
ACT
Acceptance and Commitment Therapy, a form of psychotherapy that uses acceptance and mindfulness strategies, combined with commitment and behavior change strategies, to increase psychological flexibility.
Hypotheses
Proposed explanations or predictions that can be tested through research and experimentation, serving as a foundation for scientific investigation.
Commitment
An individual's psychological attachment or sense of dedication towards a cause, activity, or relationship.
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