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There Is an Ad for the Braun Oral-B Plaque Remover

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Essay

There is an ad for the Braun Oral-B Plaque Remover (an electric toothbrush)in an issue of Dentistry Today,the nation's leading clinical news magazine for dentists.The full-page ad encourages dentists to try out the system themselves and to recommend it to their patients.To which type of market is the advertisement targeted? Briefly explain your answer.


Definitions:

Market Supply Curve

A graphical representation showing the total quantity of a good or service that suppliers are willing and able to sell at different prices.

Producer Surplus

The difference between the amount that producers are willing and able to sell a good for and the actual amount they receive in the market.

Economic Rent

Income derived from the possession of a unique resource, exceeding that which is needed to keep the resource in its current employment.

Economic Profit

The profit from producing goods and services while considering both explicit and implicit costs, including opportunity costs.

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