Through Marketing Research,Prudential Insurance Discovered That About 40 Percent of Its

question 6

Multiple Choice

Through marketing research,Prudential Insurance discovered that about 40 percent of its sales were initiated by current customers rather than company insurance agents.With this knowledge it used what kind of behavioristic segmentation variable to segment its market into Prudential policy holders and non-policy holders?

• A)User status
• B)Usage rate
• C)Volume
• D)Purchase occasion
• E)Demographic

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Definitions:

Authorization Cards

Documents signed by employees to indicate their desire for a union to represent them, often used in the process of forming a union.

Recognize Union

The formal acceptance by an employer of a labor union as the representative body for its workforce, typically after a majority vote by the employees.

No-Solicitation Rules

Rules set by employers that limit or prohibit the solicitation (including union solicitation) within the workplace, often to maintain workflow and avoid disruptions.

Union Representation

The act of a union acting as an intermediary between its members and the employer, negotiating on behalf of workers to improve their working conditions and rights.