Several New Editions of the Bible Have Recently Been Published

question 26

Multiple Choice

Several new editions of the Bible have recently been published.One is called Refuel: The Complete New Testament for Guys.Revolve: The Complete New Testament is targeted to 17-year old girls.The Sports Devotional Bible is targeted to Christian sports fans.What type of segmentation strategies are Bible publishers using?

• A)Psychodemographic
• B)Behavioristic
• C)Geodemographic
• D)Demo-clustering
• E)Psychographic and demographic

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Definitions:

Estrogen

A group of hormones that play an essential role in the growth and development of female sexual characteristics and the reproductive process.

Sternberg's Components

Refers to the three components of love according to psychologist Robert Sternberg: intimacy, passion, and commitment.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.

Passion

A strong and barely controllable emotion or enthusiasm for something.