Seagrams of North America Provides Its Resellers with Elaborate Point-Of-Purchase

question 27

Multiple Choice

Seagrams of North America provides its resellers with elaborate point-of-purchase displays to encourage the resellers to stock and promote the distillery's products.In this example,Seagrams is using:

• A)penetration strategy.
• B)diversification strategy.
• C)divestiture strategy.
• D)a push strategy.
• E)a pull strategy.

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Definitions:

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