Over the Past Decade,brands That Were Once Available Exclusively to the Wealthiest

question 8

Multiple Choice

Over the past decade,brands that were once available exclusively to the wealthiest among us have created more affordable product extensions,giving a far broader range of consumers a taste of the good life.Jaguar,for instance,recently launched its X-type sedan,which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury.By marketing to people who desire a luxurious lifestyle,Jaguar is using:

• A)demographic segmentation.
• B)psychographic segmentation.
• C)geodemographic segmentation.
• D)attitudinal positioning.
• E)lifestyle positioning.

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Definitions:

Sabotage

Deliberate actions aimed at damaging, disrupting, or undermining the operations, plans, or success of opponents or enemy forces.

Proclamation of Neutrality

A declaration made by President George Washington in 1793, asserting that the United States would remain neutral in the conflict between France and Great Britain.

Warring Powers

States or entities involved in a conflict, typically engaged in comprehensive military actions against one another.

Bolshevik Revolution

The Bolshevik Revolution, also known as the October Revolution, occurred in 1917 in Russia and led to the overthrow of the Provisional Government and the establishment of a Communist state.