Advertisers Have Three Habit-Related Goals

question 14

Multiple Choice

Advertisers have three habit-related goals.Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

• A)For every ten cups of coffee you purchase at a local convenience store,you get one free.
• B)A sales clerk gives out free samples of Bush's brand home style chili at Sam's Club.
• C)Sam sees a comparative ad showing the superiority of Coors beer over Anheuser-Busch beer.
• D)A vacuum cleaner salesperson offers to clean the living room carpet of the Truman household.
• E)A new laundry shop offers a one-time free trial for all customers.

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