Hard Apple Cider Is Making a Comeback

question 29

Multiple Choice

Hard apple cider is making a comeback.Cider consumption should hit 15 million cases annually this decade.Early adopters of cider are the same group that first gravitated to the microbreweries.Apple cider's drinkers like the notion that it is basically a fruit drink.It conjures up healthy associations and appeals to people who do not view themselves as serious connoisseurs.What segmentation variable would you recommend Woodchuck draft cider use to define its market?

• A)Usage rate
• B)Geographic
• C)Demographic
• D)Psychographic
• E)Purchase occasion

---

Definitions:

Theory Of Mind

A system of beliefs about the way one’s own mind and the minds of others work, and of how individuals are affected by their beliefs and feelings.

Beliefs

The convictions or acceptances that something is true or exists, often without empirical evidence.

Minds

Refers to the aspects of intellect and consciousness experienced as combinations of thought, perception, memory, emotion, will, and imagination.

Anthropomorphism

The attribution of human traits, emotions, or intentions to non-human entities.