Which of the Following Statements About the Target Marketing Process

question 30

Multiple Choice

Which of the following statements about the target marketing process is true?

• A)The target marketing process will determine the content,look and feel of a company's advertising.
• B)The first step in the target marketing process is to develop primary demand in a target market.
• C)To perform the target marketing process correctly,an advertiser must select one and only one target market.
• D)From the view of a marketer,the target marketing process begins with the setting of the advertising budget.
• E)The first step in target marketing is to assess the viability of the markets identified by the market segmentation process.

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Definitions:

Shaded Area

Often used in graphs and charts to represent a particular section, range, or subset of data visually.

Distribution

Describes how the values of a dataset or population are spread or dispersed.

Standard Deviation

A measure of the dispersion or spread of a set of data points relative to its mean, indicating how much the values in the data set vary from the average.

Normally Distributed

Describes a data set whose distribution forms a symmetric, bell-shaped curve around the mean.