The Basic Goal of a Positioning Strategy Is To

question 76

Multiple Choice

The basic goal of a positioning strategy is to:

• A)own a word that established the product in the prospect's mind.
• B)create a long-term market for a product category.
• C)correlate the total product concept with the product's position in its product life cycle.
• D)minimize product differentiation.
• E)create and maintain primary demand for a product.

Describe the concept and effectiveness of 360-degree feedback systems.

Examine the factors critical to perceived fairness in organizational communication.

Analyze the role of communication in employee performance and branding.

Understand the distinction and interactions between different types of memory (e.g., explicit vs. implicit, short-term vs. long-term).

---

Definitions:

Outstanding Mortgage

The remaining amount of money owed on a mortgage not yet repaid to the lender.

Utmost Good Faith

A principle that obliges all parties to an insurance contract to act honestly and disclose all relevant facts.

Real Estate Agent

A licensed professional who represents buyers or sellers in real estate transactions, facilitating the process of buying, selling, or renting property.