The Most Recent Trend in New Candy Bars Is Candy

question 78

Multiple Choice

The most recent trend in new candy bars is candy bars laded with caffeine.In March 2008,Hershey Company,a large candy manufacturer,introduced a brand of high-caffeinated candy under the Starbucks brand name.What type of banding strategy is Hershey's using with this new product?

• A)Licensed branding
• B)National positioning
• C)Family branding
• D)Private branding
• E)Intensive branding

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Definitions:

B2B

Business-to-Business, a model wherein transactions or trade happens directly between two businesses rather than between a business and individual consumer.

B2C

Business-to-Consumer, referring to the process of selling products and services directly to consumers who are the end-users.

C2B

Consumer to Business, a business model where consumers (individuals) create value or products that businesses purchase, consume or use, essentially reversing the traditional business-to-consumer (B2C) model.

C2C

Consumer-to-Consumer, a business model that facilitates the transaction of products or services between customers, typically using the internet.