DDB Needham,one of the World's Largest Ad Agencies,formed a Company

question 80

Multiple Choice

DDB Needham,one of the world's largest ad agencies,formed a company with director Spike Lee called Spike DDB.The purpose of the new company is to develop ways to tap into urban trends and to increase minorities' use of its client's brands.The company is relying on the creative abilities of director Spike Lee to produce fresh,distinctive advertising messages.Spike DDB would be categorized as a(n) :

• A)promotional facilitator.
• B)interactive agency.
• C)entrepreneurial agency.
• D)creative boutique.
• E)IMC agency.

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Definitions:

Price Level

Refers to the average of the current prices of goods and services in the economy.

Interest

Payment received for the use of borrowed money, or the money paid for taking out a loan, often expressed as a percentage.

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