Which of the Following Statements Is True About Account Planning

question 78

Multiple Choice

Which of the following statements is true about account planning?

• A)It is a method used to benchmark competitors.
• B)It is a hybrid discipline that bridges the gap between the traditional agency research,account management and creative departments.
• C)It does not include any consumer research.
• D)It is the reorganization of an advertiser for the purpose of improving its image.
• E)It is a service provided by creative boutiques,which allow the advertiser to choose generic ads that can be customized.

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Definitions:

Segmented Income Statement

An income statement that breaks down revenues, costs, and profits by specific segments, such as product lines or geographical markets, providing detailed insight into each part of the business.

Fixed Expenses

Costs that do not fluctuate with changes in production level or sales volume.

Trade-In Allowance

The amount credited to the buyer by the seller when the buyer trades in an old item towards the purchase of a new item.

Retain Or Replace

A decision-making process regarding whether to keep an existing asset or replace it with a new one, considering aspects such as costs, benefits, and performance.