The Basic Principles of Advertising Are the Same for Both

question 29

True/False

The basic principles of advertising are the same for both local and national advertising.

---

Definitions:

Null Hypothesis

A statement used in statistical testing that assumes no effect or no difference between groups, serving as the default assumption to test against.

Alternative Hypotheses

In statistics, alternative hypotheses suggest that there is a significant difference, effect, or relationship between two variables.

Square Footage

A measure of area used primarily in the United States, equivalent to the area of a square with sides one foot in length.

P-value

A statistical measure indicating the probability of observing the given or more extreme outcome assuming the null hypothesis is true.