An Ad Agency's Traffic Department

question 60

Multiple Choice

An ad agency's traffic department:

• A)maintains the agency's position as a facilitating intermediary.
• B)develops of the client's channel of distribution.
• C)coordinates all phases of ad production.
• D)negotiates media deals.
• E)makes sure there is no unplanned replication of the advertising effort.

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Definitions:

Expected Price Level

The anticipated average level of prices in the economy for goods and services over a specific period.

Economic Conditions

The current state of the economy in terms of production, employment, and price levels, influencing business decisions and government policy.

Expected Price Level

The future value that consumers and businesses anticipate for the average price of goods and services in the economy.

Actual Price Level

The current general price of goods and services in the economy, not adjusted for inflation.