An Ad Agency's Traffic Department

question 60

Multiple Choice

An ad agency's traffic department:

• A)maintains the agency's position as a facilitating intermediary.
• B)develops of the client's channel of distribution.
• C)coordinates all phases of ad production.
• D)negotiates media deals.
• E)makes sure there is no unplanned replication of the advertising effort.

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Definitions:

Machine-Related

Machine-related refers to costs, activities, or operations directly associated with the machinery used in production or manufacturing processes.

Quality Costs

Expenses associated with preventing, detecting, and correcting defective work, including costs of quality control measures and rework.

Direct Material Costs

The costs of raw materials or components that are directly traceable to a finished product.

Prevention Costs

Expenses incurred to prevent or minimize the number of defects in the manufacturing process.