An Ad Agency's Traffic Department

question 60

Multiple Choice

An ad agency's traffic department:

• A)maintains the agency's position as a facilitating intermediary.
• B)develops of the client's channel of distribution.
• C)coordinates all phases of ad production.
• D)negotiates media deals.
• E)makes sure there is no unplanned replication of the advertising effort.

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Definitions:

Teratogens

Agents or factors that can cause birth defects or developmental abnormalities in an embryo or fetus.

Developing Fetus

The stage of human growth within the womb from conception to birth.

Multiple Risk Factors

Refers to the presence of several factors or conditions in an individual's life or environment that collectively increase the chance of developing a disease, disorder, or problem.

Prenatal Care

Medical and healthcare provided to a pregnant woman to ensure the health of both the mother and the fetus during pregnancy.