What Is the Most Critical Factor in the Agency-Client Relationship

question 33

Multiple Choice

What is the most critical factor in the agency-client relationship?

• A)The competitive relationship between the in-house and the outside agencies.
• B)The level and type of communication between the client and the agency.
• C)The ethical conduct of the agency.
• D)The dynamic nature of the environment in which the client operates.
• E)The personal chemistry between the client's employees and the agency's staff.

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