Bo Jangles;a Fast Food Restaurant Chain,is Using a Positioning Strategy

question 63

True/False

Bo jangles;a fast food restaurant chain,is using a positioning strategy when it claims its chicken has "true taste of New Orleans."

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Definitions:

Arbitrary

Based on random choice or personal whim, rather than any reason or system.

Cross-Cultural

Pertaining to or comparing the cultural practices, beliefs, and phenomena of different societies, aiming to understand the diversity and commonalities among cultures.

Pastoralists

People or societies who raise livestock as their primary means of livelihood.

Kuchi

A traditionally nomadic group of people in Afghanistan, known for their seasonal migrations with herds of livestock.