A Product's _____ Is a Feature or Features That Differentiate

question 62

Multiple Choice

A product's _____ is a feature or features that differentiate it from competitive products.

• A)perceptual value
• B)unique selling proposition
• C)economic differential
• D)economic advantage
• E)differential value

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Definitions:

Proprietary Information

Confidential business information that provides a company with a competitive advantage, including trade secrets, processes, or recipes.

Economic Espionage

The illegal practice of obtaining confidential business information without permission for commercial advantage.

Electronic Hacking

Unauthorized access to or manipulation of computer systems, networks, or personal digital devices, often with malicious intent.

Noncompete Clause

A contract provision prohibiting an employee from working in a competing business for a specified period after leaving the company.