Which of the Following Ages in the Evolution of Advertising

question 18

Multiple Choice

Which of the following ages in the evolution of advertising was characterized by the Chinese inventing paper, Johannes Guttenberg inventing the printing press, and the Boston Newsletter beginning to carry advertisements that appealed to American colonists?

• A) Age of reason
• B) Industrial age
• C) Preindustrial age
• D) Industrializing age
• E) Mercantile age

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Definitions:

Message

A piece of information or communication sent from one person or entity to another, typically through verbal, written, or digital means.

Encoder

A device or process that converts information from one format or code to another, often for the purpose of standardization, speed, secrecy, or compressions.

Sublimation

Used unconsciously to express socially unacceptable instinctive drives or impulses in approved and acceptable ways.

Painful Situation

A distressing or discomforting circumstance that causes mental or physical pain.