To Differentiate Its Candy from That Produced by Other Candy

question 29

Multiple Choice

To differentiate its candy from that produced by other candy manufacturers,the manufacturer of Green & Black brand confections advertises that it is the only company to make its chocolate organically.This commitment to market only organic chocolate is an example of a(n)

• A) perceptual value.
• B) unique selling proposition.
• C) economic differential.
• D) economic advantage.
• E) differential value.

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Definitions:

Compensating Differential

The variation in wages that arises to offset the desirability or undesirability of a job attribute, like risk or location.

Prison Guard

A security officer who works in a prison and is responsible for the supervision, safety, and security of prisoners.

Parole Officer

A law enforcement agent who supervises offenders who have been released from prison on parole, ensuring they comply with parole conditions.

Wealth

An abundance of valuable material possessions or resources; the total of all assets owned by an individual or organization minus liabilities.