Which of the Following Promotional Strategies Is Being Used by a Company

question 96

Multiple Choice

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

• A)push strategy
• B)pull strategy
• C)retrenchment strategy
• D)differentiation strategy

Understand the myths and truths about entrepreneurship.

Recognize the challenges and failure rates of new businesses.

Understand the concept and benefits of franchising.

Appreciate entrepreneurship as a vehicle for economic independence for women and minorities.

---

Definitions:

Cost Of Goods Sold

The total cost of manufacturing or acquiring products sold during a specific period, including materials, labor, and overhead.

Balance Sheet

A financial statement that summarizes a company's financial position at a specific point in time, detailing assets, liabilities, and shareholders' equity.

Sales On Account

Transactions where goods or services are sold but payment is deferred to a future date, typically recorded as accounts receivable.

Cost Of Goods Sold

Costs directly related to creating products for sale by a company, encompassing expenditures for labor and materials.