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Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.
Helping And Concern
Involves showing empathy and a willingness to assist others, reflecting a caring attitude towards people's needs.
National Culture
The set of norms, beliefs, practices, and values shared by the population of a country.
Long-Term Oriented
A focus on future rewards and outcomes, valuing long-term benefits over immediate gratification.
Individualistic Culture
A culture characterized by the prioritization of individual goals and rights over those of the group, emphasizing personal achievement and independence.
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