The Need to Integrate R&D and Marketing to Adequately Commercialize

question 34

Multiple Choice

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because

• A) firms typically have all of their R&D centers in the home country.
• B) commercialization means that the same version of a new product needs to be produced for all countries.
• C) firms typically do not have their R&D centers in the same country as their production facilities.
• D) commercialization may require different versions of a new product to be produced for various countries.

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Definitions:

Machine-hours

measures the total time that machines are operating, often used as a basis for allocating manufacturing overhead to products.

Fixed Cost

Fixed costs are unaffected by the volume of production or sales, covering expenditures like rental fees, salaries, and insurance charges.

Assembly Department

A section or division within a manufacturing facility where various components are assembled into final products, playing a crucial role in the production process.

Service Costs

Service costs entail the expenses associated with providing services, including labor, materials, and overhead.