A Route to Take in Developing a Differentiation Advantage Includes

question 30

Multiple Choice

A route to take in developing a differentiation advantage includes

• A) incorporating product attributes and user features that raise the buyer's overall costs, but keep the price minimal.
• B) incorporating tangible features that add functionality, increase customer satisfaction with the product specifications, functions, and styling.
• C) signaling value by targeting sophisticated buyers.
• D) incorporating intangible features that enhance buyer satisfaction in economic ways.
• E) emphasizing high quality and performance of products through a standard and simple, no-fuss packaging.

Recognize common reasoning errors and understand how they can undermine an argument's validity.

Distinguish between fallacious and non-fallacious arguments.

Appreciate the importance of precise language and a wide range of evaluative terms in argumentation.

Grasp the role of underlying assumptions in the strength and validity of arguments.

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Definitions:

Information Search

The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.

Product Knowledge

Understanding and information regarding a product’s features, benefits, usage, and application.

Evoked Set

The group of brands or products an individual considers as options in a purchase decision.

Inept Set

A group of products or brands a consumer is aware of but deliberately chooses to avoid.