During Lewin's Refreezing Stage, Managers Should

question 90

Multiple Choice

During Lewin's refreezing stage, managers should

• A) make employees dissatisfied with the present way of doing things.
• B) give employees the tools for change.
• C) provide benchmarking results.
• D) encourage and reinforce the desired change in the employees.
• E) reduce the barriers to change.

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Definitions:

Consumer

An individual who purchases goods or services for personal use rather than for manufacturing or resale purposes.

Selling Points

Key features or advantages of a product or service that are highlighted to persuade potential customers to make a purchase.

Online Sales Messages

Communications designed to promote or sell products or services through digital platforms.

Direct-Mail Messages

Targeted written communications sent to individuals through postal or electronic means to promote a product or service.