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Summarize the concepts of organization chart,line managers,and staff personnel.Explain the purpose of a solid versus a dotted line on an organization chart.
Mass Marketing
a marketing strategy that targets a large, general audience with a uniform message, rather than tailoring messages to specific demographic or psychographic segments.
Positioning
The activities a firm undertakes to create a certain perception of its product in the eyes of the target market.
Product's Profit Potential
The expected or estimated ability of a product to generate profit or financial gain.
Test Marketing
Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users.
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