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Steve,an owner of IT Services,realized that because customers have so many low- or no-cost options available for training,offering training for Microsoft applications was not in huge demand.Therefore,Steve and his partner made a decision to change the original direction of the company and focus more on computer sales and repair.Steve is an example of how managers need to think and act as if their organization is an unfinished prototype that won't be ruined by dangerous new ideas or is impossible to change.
Drug Tolerance
A state resulting from repeated drug exposure where an individual becomes less responsive to a drug over time, necessitating larger doses to achieve the same effect.
Classical Conditioning
Gaining understanding through linking an environmental stimulus with a stimulus that occurs inherently.
Conditioned Stimulus
A previously neutral stimulus that, after being paired with an unconditioned stimulus, eventually triggers a conditioned response.
Classical Conditioning
A conditioning technique where two stimuli are repeatedly connected; the reaction, at first prompted by the second stimulus, ultimately becomes prompted by only the first stimulus.
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