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In the political ads for Representative Joe Smith,the Democratic candidate,he is portrayed by the Republican-sponsored ads as being dishonest and poor at his job.Yet,the ads for Joe Smith,which are paid for by the Democratic supporters,describe him as being caring,honest,and a hard worker.The sponsors of these advertisements know that ads can affect whom voters choose on Election Day.This tendency of decision makers,the voters in this case,to be influenced by how a situation or problem is presented to them is known as ____.
Harm
Harm refers to physical injury, damage, or adverse effects on an individual's welfare or health.
Social Exchange Theory
A theory suggesting that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs in relationships.
Altruistic Behavior
Refers to actions taken to benefit others without expecting any personal gain or reward.
Costs And Benefits
Costs and benefits are considerations in decision-making processes, evaluating the negative (costs) and positive (benefits) outcomes of actions or investments.
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