Customer Relationship Management Is Simply a Collection of Software

question 35

True/False

Customer relationship management is simply a collection of software.

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Definitions:

Intangible Assets

Non-physical assets that have value due to the legal rights or competitive advantages they provide, such as trademarks, patents, and copyrights.

Family Business

A commercial organization in which decision-making is influenced by multiple generations of a family related by blood or marriage.

Guidelines

Recommendations or protocols aimed at steering actions or decisions in a specific direction or towards achieving a desired outcome.

Family Member

An individual who is related to another by birth, adoption, or marriage, and holds a specific familial role such as parent, sibling, or spouse.