If You Were to Create a Unique Industry Web Site

question 72

Multiple Choice

If you were to create a unique industry Web site for your customers that allowed them to build virtual communities with other customers by sharing information,how would you be enhancing your competitive strategy?

• A)Through focus
• B)Through overall cost leadership
• C)Through loyalty enhancement
• D)Through differentiation

---

Definitions:

Baddeley's View

Refers to Alan Baddeley's model of working memory, which suggests it consists of multiple components, including the phonological loop, visuospatial sketchpad, episodic buffer, and central executive.

Retroactive Interference

A memory phenomenon where newer information interferes with the ability to recall older information.

Proactive Interference

Proactive interference occurs when older memories make it more difficult to learn and recall new information.

Memory Function

The processes involved in encoding, storing, and retrieving information in the brain.