All of the Following Are Reasons Why Marketing Tools Should

question 76

Multiple Choice

All of the following are reasons why marketing tools should be developed with the sales force in mind except:

• A)If the salespeople do not like a particular marketing tool - they probably won't use it.
• B)Salespeople have the responsibility of implementing the marketing strategies.
• C)The sales force will ultimately determine the success or failure of the marketing strategies by how well they are implemented.
• D)Sales activities are an integrated part of marketing.
• E)Only the marketing department knows best which tools will effectively impact their customers.