If a Company Plans to Increase the Extent to Which

question 113

Multiple Choice

If a company plans to increase the extent to which it practices relationship marketing versus transaction marketing with its current customers,this is likely to:

• A)Decrease the number of reps it will need.
• B)Have no impact on the number of reps it will need.
• C)Increase the number of telemarketers it will need.
• D)Increase the number of reps it will need.
• E)Increase the number of calls a rep can make in a day.

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Definitions:

Maintenance Rehearsal

A cognitive process involving the repetitive review of information to keep it in short-term memory for extended periods.

Repeating Items

The act of presenting the same content or material multiple times to improve memory retention or emphasize importance.

Allan Baddeley

A cognitive psychologist best known for his work on the model of working memory.

Short-term Memory

A component of memory where small amounts of information can be stored for a short period of time, typically seconds to minutes.