If a Certain Territory or Product Were to Be Eliminated

question 35

Multiple Choice

If a certain territory or product were to be eliminated from a company's marketing program,all ____________ expenses tied to that marketing unit would be eliminated.

• A)Indirect.
• B)Fixed.
• C)Common.
• D)Direct.
• E)Overhead.

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, usually with fixed dividends.

Stock Dividend

A dividend payment made in the form of additional shares rather than cash, increasing the number of shares owned by shareholders.

Retained Earnings

The portion of net income that is retained by a company rather than distributed to its shareholders as dividends.

Contributed Capital

Funds raised by a company in exchange for its shares, representing the equity capital contributed by the shareholders.