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Sales Potential Is the Total Expected Sales of a Given

question 11

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Sales potential is the total expected sales of a given product for the entire industry.


Definitions:

Enterprising

Characterized by taking on new ventures with innovation and risk-taking, often leading to business creation and growth.

Transformational Change

A profound or radical change that fundamentally alters the culture, values, and operations of an organization leading to significant improvements.

Entrepreneurial Activity

The actions related to starting and managing new ventures, including innovation, risk-taking, and resource management.

Innovation

The act of introducing something new, such as an idea, method, or device, which is aimed to improve processes, products, or services.

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