The Market Potential for a Product May Best Be Defined

question 20

Multiple Choice

The market potential for a product may best be defined as:

• A)Our expected company sales of that product during next year.
• B)Our company's share of the market for that product.
• C)Being synonymous with sales potential.
• D)The expected total industry sales of the product in a given market during a stated period of time.
• E)A market index.

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Definitions:

Operating Profit

The profit earned from a firm's normal business operations, calculated before interest and taxes.

Operating Segments

Aspects of a business for which individual financial details are accessible and are consistently reviewed by the principal operating decision maker for the purposes of resource distribution and performance assessment.

Revenue Test

An assessment used in various contexts to determine if a certain level of revenue has been achieved or to evaluate the revenue-generating capability of a business.