Franco Electronics Currently Sells a Camera for $240

question 44

Multiple Choice

Franco Electronics currently sells a camera for $240. An aggressive competitor has announced plans for a similar product that will be sold for $205. Franco's marketing department believes that if the price is dropped to meet competition, unit sales will increase by 10%. The current cost to manufacture and distribute the camera is $175, and Franco has a profit goal of 20% of sales. If Franco meets competitive selling prices, what is the company's target cost?

• A) $41.
• B) $48.
• C) $164.
• D) $175.
• E) $192.

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Definitions:

Gender-role Identity

An individual's personal sense of themselves in relation to culturally defined gender roles and expectations.

Masculinity

A set of attributes, behaviors, and roles associated with boys and men, often culturally defined and varying across societies.

Femininity

A set of attributes, behaviors, and roles generally associated with girls and women, often culturally determined.

Gender-role Identity

An individual's personal sense of themselves in relation to the cultural norms about gender and gender roles.