Which Communication Medium Refers to the Informal Information Regarding an Organization's

question 107

Multiple Choice

Which communication medium refers to the informal information regarding an organization's reputation, employment practices, and policies?

• A) recruitment brochures
• B) word of mouth
• C) advertising
• D) organizational websites

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Definitions:

Perfect Substitute

A perfect substitute is a good or service that can be used in exactly the same way as another, meaning consumers are indifferent between the two.

Utility Function

A mathematical representation that ranks individuals' preferences or satisfaction derived from consuming goods and services.

Utility Function

An economic model representing the preferences of an individual or entity over a set of goods and services by assigning a level of utility to each potential bundle of consumption.

Indifference Curve

A graph that shows a combination of two goods that give a consumer equal satisfaction and utility, demonstrating their preferences.