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Total Utility
The total satisfaction received from consuming a certain quantity of a good or service.
Substitution
The act of replacing one good or service with another in response to changes in price or preference, affecting consumer choices and market demand.
MU/P
Refers to the marginal utility per price, a concept in economics that describes the additional satisfaction or utility that a consumer gains from consuming one more unit of a good or service, relative to its price.
Process Innovation
The implementation of a new or significantly improved production or delivery method.
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