A Good Public Relations Program

question 42

Multiple Choice

A good public relations program:

• A) Sends a constant stream of information to the company's stakeholders.
• B) Is separate from the company's public affairs program to avoid conflicts of interest.
• C) Should be primarily reactive, responding to issues as they arise.
• D) Is necessary only for highly vulnerable companies.

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Definitions:

Melanin

A pigment that gives the skin, hair, and eyes their color, and helps protect the skin against damage from ultraviolet radiation.

Stratum Corneum

The outermost layer of the epidermis, comprised of dead skin cells that provide a barrier against environmental damage.

Squamous Cells

Squamous cells are flat, thin cells that are part of the lining of many body structures, including the skin, mouth, and airways.

Stratum Basale

The deepest layer of the epidermis, responsible for the generation of new skin cells.