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Obtain ___________ support is the last step for creating an information security plan.
AIDA Message
An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.
Selling Points
The most appealing aspects of a product or service.
Benefits
Specific benefits that consumers can gain from a product's features being marketed.
AIDA Model
A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.
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