Explain How Frito Lay Uses Environmental Scanning

question 127

Essay

Explain how Frito Lay uses environmental scanning.

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Definitions:

Sunglasses

Eyewear designed to protect the eyes from the sun's harmful ultraviolet rays and reduce glare.

Absolute Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower cost per unit than the cost at which any other entity produces that good or service.

Comparative Advantage

The capacity of a nation or company to manufacture a specific product or provide a certain service with a lesser opportunity cost compared to its trade allies.

Hamburgers

A popular food item consisting of cooked ground beef patties placed inside a sliced bun, often accompanied by various toppings.